Strategic Planning And Strategic Thinking
Sorin-George Toma, Paul Marinescu, Cătălin Grä‚dinaru
Abstract
Sorin-George Toma, Paul Marinescu, Cătălin Grä‚dinaru
Abstract
Strategic planning and strategic thinking are two of the most debated concepts in the strategic management literature. There is still a lack of clear understanding of just what is meant by these terms due to their numerous definitions that has lead to some confusion in the strategic management literature. The aims of our paper are to define the concepts of strategic planning and strategic thinking, and to highlight the relationship between them. Our research is based on a literature review.
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Strategic planning and strategic thinking are two of the most debated concepts in the strategic management literature. There is still a lack of clear understanding of just what is meant by these terms due to their numerous definitions that has lead to some confusion in the strategic management literature. The aims of our paper are to define the concepts of strategic planning and strategic thinking, and to highlight the relationship between them. Our research is based on a literature review.
Key concepts: Strategic thinking, Strategic planning, Strategic financial management, Confusion, Strategic control, Strategic sourcing, Strategic management, Profit impact of marketing strategy