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2003•Journal of Marketing ManagementRequires access

The Corporate Identity Management Process Revisited

Geoff Bick, Marciene C. Jacobson, Russell Abratt

Open publisher page 114 citations

Abstract

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.

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What this paper is about

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.

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OpenAlex reports 114 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.

Key concepts: Identity (music), Process (computing), Identity management, Corporate identity, Business, Process management, Computer science, Marketing

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