1996•Arrow - TU Dublin (Technological University Dublin)Open access

Children and Television Advertising

Farrel Corcoran

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Abstract

I am particularly frustrated by the lack of debate on issues concerning the media and children in this country. That may be a sweeping statement but we tend to react rather than take an active interest in trying to influence things. These reactions tend to be shaped by moral panics. There is nothing as depressing as a moral panic that arises, usually in the area of violence, every year or two, in response to something happening near us, for example in Manchester, Liverpool or perhaps closer to home. The same tired old arguments and positions are taken with little sign of real thinking or that, as an educated adult group, we are moving on and informing ourselves a little more about the issues. That is my way of saying that I think this conference is a great idea and the organizers are to be praised for getting it together.

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I am particularly frustrated by the lack of debate on issues concerning the media and children in this country. That may be a sweeping statement but we tend to react rather than take an active interest in trying to influence things. These reactions tend to be shaped by moral panics. There is nothing as depressing as a moral panic that arises, usually in the area of violence, every year or two, in response to something happening near us, for example in Manchester, Liverpool or perhaps closer to home. The same tired old arguments and positions are taken with little sign of real thinking or that, as an educated adult group, we are moving on and informing ourselves a little more about the issues. That is my way of saying that I think this conference is a great idea and the organizers are to be praised for getting it together.

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Available abstract

I am particularly frustrated by the lack of debate on issues concerning the media and children in this country. That may be a sweeping statement but we tend to react rather than take an active interest in trying to influence things. These reactions tend to be shaped by moral panics. There is nothing as depressing as a moral panic that arises, usually in the area of violence, every year or two, in response to something happening near us, for example in Manchester, Liverpool or perhaps closer to home. The same tired old arguments and positions are taken with little sign of real thinking or that, as an educated adult group, we are moving on and informing ourselves a little more about the issues. That is my way of saying that I think this conference is a great idea and the organizers are to be praised for getting it together.

Key concepts: Advertising, Television advertising, Broadcasting (networking), Business, Psychology, Computer science, Computer network

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