1992•Journal of CommunicationRequires access

Children's Television Advertising in the Multichannel Environment

Dale Kunkel, Walter Gantz

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Abstract

Dale Kunkel, Walter Gantz; Children's Television Advertising in the Multichannel Environment, Journal of Communication, Volume 42, Issue 3, 1 September 199

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Dale Kunkel, Walter Gantz; Children's Television Advertising in the Multichannel Environment, Journal of Communication, Volume 42, Issue 3, 1 September 199

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OpenAlex reports 137 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Dale Kunkel, Walter Gantz; Children's Television Advertising in the Multichannel Environment, Journal of Communication, Volume 42, Issue 3, 1 September 199

Key concepts: Library science, Media studies, Sociology, Telecommunications, Engineering, Computer science

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