Michael Cho, Masao Mukoyama
Abstract
Purpose - The purpose of this study is to establish an conceptual framework to explain the mechanism of internationalization behavior being used by...
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Purpose - The purpose of this study is to establish an conceptual framework to explain the mechanism of internationalization behavior being used by...
Key concepts: Retail industry, Business, Internationalization, Retail trade, Retail market, Perspective (graphical), Marketing, Conceptual framework