2002•Unpublished venueRequires access

Research on the retail internationalization from the Carrefour's development in the Southeast Asian market

Sun Eae Chun

Abstract

Retail internationalization gets more and more attention by its continuously increasing trend.For China,retailing is a very opened industry after the entrance of WTO.Chinese must speed up her process of retail internationalization.At the first of this research,we introduce the process of retail internationalization and the characteristics of Southeast Asian market.And then,research the European retailers'developing process in the Southeast Asian market by studying the Carrefour's developing process in this area is studied and summarizing the difficulties of retail internationalization is sammarived.

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Key concepts: Internationalization, Business, China, Retail industry, Process (computing), Southeast asia, Chinese market, Retail market