BUSINESS TOURISM AS INNOVATIVE PRODUCT FOR DESTINATIONS

The innovation is the critical dimension of economic change. In the paper the business tourism is presented as an innovative product positively affecting the functioning of cities and regions. Demand on business tourism market is still growing in the world, especially in the regions with the following features: easy to reach by business tourists, bustly economic regions, cities with significant scientific contribution and a large number of objects for business meetings (conventions, exhibitions, incentives). The aim of this article is to show the influence of business tourism as an innovative product for many cities. The author analyses few historical facts and researches on business tourism market. The factors contributing to the success of tourism business market destination were identified: meeting client’s requirements, taking into account business meetings features, and external cooperation in the product management of the destination and local government’s determination in the development of business tourism.