2016•Information Systems ManagementRequires access

The Influence of Green IS Practices on Competitive Advantage: Mediation Role of Green Innovation Performance

Krishnadas Nanath, R. Radhakrishna Pillai

Abstract

This article explores the effect of Green information systems (Green IS) practices on Green innovations and how corporations gain competitive advantages through better performance of Green innovations (both process and product). Results based on IT firms in India indicate that Green innovation performance mediates the effect between Green IS and competitive advantage. This could imply the potential of Green IS moving beyond environmental benefits to include innovation and a chance to attain competitive advantage.

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Key concepts: Competitive advantage, Green innovation, Mediation, Business, Industrial organization, Product (mathematics), Green computing, Marketing