The Ascription of Intentionality

Since this chapter proposes the use of intentional idioms to explain consumer behavior, it is important to establish the bases of such terminology in human experience and then to show how we can apply this knowledge in the third-personal interpretation of choice. This chapter is concerned, therefore, with the origins of subjectively held intentionality in the knowledge by acquaintance that is the stuff of conscious experience. This proceeds to a discussion of how we can ascribe intentionality to explain the behavior of ourselves and others in a manner that is not speculative and whimsical but part of a genuine scientific endeavor to explain consumer activity. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.