Revenue Drivers: Reviewing and Extending the Accounting Literature
Jeffrey F. Shields, Michael D. Shields
Abstract
Jeffrey F. Shields, Michael D. Shields
Abstract
While management-accounting research continues to focus on cost drivers, research has recently begun to examine revenue drivers. We review the research on revenue drivers with reference to five revenue-driver models in the accounting literature. The revenue drivers identified by quantitative empirical research are located in a revenue-driver model based on their levels of analysis (customer, product, organization, industry) and other characteristics of a revenue driver–revenue relation. Implications of this model for research are discussed.
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While management-accounting research continues to focus on cost drivers, research has recently begun to examine revenue drivers. We review the research on revenue drivers with reference to five revenue-driver models in the accounting literature. The revenue drivers identified by quantitative empirical research are located in a revenue-driver model based on their levels of analysis (customer, product, organization, industry) and other characteristics of a revenue driver–revenue relation. Implications of this model for research are discussed.
Key concepts: Revenue, Revenue model, Revenue management, Revenue recognition, Revenue assurance, Yield management, Business, Revenue center