Revenue Management in Hotels
Erhan Atilla Avinal
Abstract
Erhan Atilla Avinal
Abstract
In hotel industry, the goal of revenue management is to maximize the revenue by forecasting the future demand based on the current and past reservation data. This paper explores revenue management, revenue management systems (RMS), and success factors in implementing RMS. Fundamentals of revenue management are introduced as well as the benefits of revenue management systems. Some key factors of implementing revenue management systems discussed in this paper are measuring performance, management's commitment, and integration with property management systems.
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In hotel industry, the goal of revenue management is to maximize the revenue by forecasting the future demand based on the current and past reservation data. This paper explores revenue management, revenue management systems (RMS), and success factors in implementing RMS. Fundamentals of revenue management are introduced as well as the benefits of revenue management systems. Some key factors of implementing revenue management systems discussed in this paper are measuring performance, management's commitment, and integration with property management systems.
Key concepts: Revenue management, Revenue assurance, Yield management, Revenue, Revenue center, Revenue model, Business, Reservation