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Credit and Marketing

T. H. Donaldson

Open publisher page 1 citations

Abstract

Credit and marketing are too often seen as opposed to each other, which they are not. Marketing information is among the most valuable forms of credit information there is; credit, properly used, is a key marketing tool for any lending bank, and even for some that do not lend. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

About this research paper

What this paper is about

Credit and marketing are too often seen as opposed to each other, which they are not. Marketing information is among the most valuable forms of credit information there is; credit, properly used, is a key marketing tool for any lending bank, and even for some that do not lend. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Method / approach

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Available abstract

Credit and marketing are too often seen as opposed to each other, which they are not. Marketing information is among the most valuable forms of credit information there is; credit, properly used, is a key marketing tool for any lending bank, and even for some that do not lend. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Key concepts: Business, Marketing, Key (lock), Marketing research, Marketing strategy, Marketing mix, Computer science, Computer security

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