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Strategic management : a resource-based approach for the hospitality and tourism industries

Richard Teare, S.J. Calver

Open publisher page 5 citations

Abstract

Part 1 Marketing fundamentals: concepts styles and orientation marketing organization services marketing. Part 2 Marketing research: research methods data collection data analysis. Part 3 Marketing planning and segmentation: planning budgeting segmentation. Part 4 Marketing mix: product pricing and distribution advertising PR and promotion direct marketing personal selling and merchandising. Part 5 Marketing strategy: information systems market-led strategy.

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What this paper is about

Part 1 Marketing fundamentals: concepts styles and orientation marketing organization services marketing. Part 2 Marketing research: research methods data collection data analysis. Part 3 Marketing planning and segmentation: planning budgeting segmentation. Part 4 Marketing mix: product pricing and distribution advertising PR and promotion direct marketing personal selling and merchandising. Part 5 Marketing strategy: information systems market-led strategy.

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OpenAlex reports 5 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Part 1 Marketing fundamentals: concepts styles and orientation marketing organization services marketing. Part 2 Marketing research: research methods data collection data analysis. Part 3 Marketing planning and segmentation: planning budgeting segmentation. Part 4 Marketing mix: product pricing and distribution advertising PR and promotion direct marketing personal selling and merchandising. Part 5 Marketing strategy: information systems market-led strategy.

Key concepts: Marketing, Marketing research, Marketing strategy, Marketing management, Business, Return on marketing investment, Marketing effectiveness, Digital marketing

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