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2016•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

“I’m Not Old Enough!” Why Older Single Women Are Not Engaging in Retirement Planning Services

Foula Zografina Kopanidis, Linda J. Robinson, Michael Shaw

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Key concepts: Retirement planning, Preparedness, Context (archaeology), Marital status, Population, Demographic economics, Financial plan, Business

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