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Implications for Management

Peter W. Turnbull, M.T. Cunningham

Open publisher page 2 citations

Abstract

In this chapter we examine the implications of the research findings for management. These are presented in two parts. The implications for marketing management are discussed first, followed by the implications for purchasing management. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

About this research paper

What this paper is about

In this chapter we examine the implications of the research findings for management. These are presented in two parts. The implications for marketing management are discussed first, followed by the implications for purchasing management. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Why it matters

OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Main findings

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Available abstract

In this chapter we examine the implications of the research findings for management. These are presented in two parts. The implications for marketing management are discussed first, followed by the implications for purchasing management. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Key concepts: Purchasing, Business, Marketing, Marketing management, Process management, Knowledge management, Computer science

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