2016•Railway gazette internationalRequires access
Make smarter use of smarter ticketing
Andrew Grantham
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Abstract
If passenger operators are to make the best of the latest developments in ticketing technology, seamless integration, stronger data-based relationships with customers and a clear regulatory framework are required, as investigated in this article. The chance for operators, such as Transport for London, to gain a better understanding of their customers is offered by smart use of ticketing technology.