Extension's Role with Farmers' Markets: Working with Farmers, Consumers, and Communities

Farmers' markets are popular outlets for fresh food in many communities. Consumers choose to shop at these markets for a number of reasons, including freshness, appearance, and taste of produce, as well as enjoying the atmosphere of such a market. In addition to these benefits to consumers, farmers' markets serve the vendors who sell at them and the communities in which they are located in economic, educational, and social ways. This article examines the multiple benefits of farmers' markets and suggests ways that Extension can continue to take an active role in furthering their growth and development.