1994Unpublished venueRequires access

Public Law against False Advertising in the United States

John Huan-Wen Chen

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Abstract

Flase advertising injures not only consumers, but also competitors not using false advertisements. The purpose of this paper is not to look at all the objectionable practises. I would like to examine the regulation of advertising in the United States in order to maintain in advertisement a level of truth respecting the interests of both consumers and competitors.In the following pages, we have focused our interest on the Federal Trade Commission and its remedies, As the most important means to deter and fight false advertising.

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What this paper is about

Flase advertising injures not only consumers, but also competitors not using false advertisements. The purpose of this paper is not to look at all the objectionable practises. I would like to examine the regulation of advertising in the United States in order to maintain in advertisement a level of truth respecting the interests of both consumers and competitors.In the following pages, we have focused our interest on the Federal Trade Commission and its remedies, As the most important means to deter and fight false advertising.

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Available abstract

Flase advertising injures not only consumers, but also competitors not using false advertisements. The purpose of this paper is not to look at all the objectionable practises. I would like to examine the regulation of advertising in the United States in order to maintain in advertisement a level of truth respecting the interests of both consumers and competitors.In the following pages, we have focused our interest on the Federal Trade Commission and its remedies, As the most important means to deter and fight false advertising.

Key concepts: Competitor analysis, Advertising, False advertising, Commission, Order (exchange), Comparative advertising, Business, Political science

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