2011Journal of Putian UniversityRequires access

The Research of the Law Problem of Advertising Spokesperson

Zheng Bing

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Abstract

With the rapid development of advertising market.the media and field of systematic learning pay extremely attention to some law problems of advertising,owing to super star speaking for a group or class.But,the research of law problem of advertising spokesperson is on the air.Now,beginning with the present situation of the problems about advertising spokesperson;discovering the shortcomings,law loopholes and the reasons of them;At last,take some measures to solve this issue for protecting the rights of consumers,so that uphold our country's social economy and legal institutions.Look forward to be beneficial for the rules or regulations of advertising spokesperson in China.

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What this paper is about

With the rapid development of advertising market.the media and field of systematic learning pay extremely attention to some law problems of advertising,owing to super star speaking for a group or class.But,the research of law problem of advertising spokesperson is on the air.Now,beginning with the present situation of the problems about advertising spokesperson;discovering the shortcomings,law loopholes and the reasons of them;At last,take some measures to solve this issue for protecting the rights of consumers,so that uphold our country's social economy and legal institutions.Look forward to be beneficial for the rules or regulations of advertising spokesperson in China.

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Available abstract

With the rapid development of advertising market.the media and field of systematic learning pay extremely attention to some law problems of advertising,owing to super star speaking for a group or class.But,the research of law problem of advertising spokesperson is on the air.Now,beginning with the present situation of the problems about advertising spokesperson;discovering the shortcomings,law loopholes and the reasons of them;At last,take some measures to solve this issue for protecting the rights of consumers,so that uphold our country's social economy and legal institutions.Look forward to be beneficial for the rules or regulations of advertising spokesperson in China.

Key concepts: Advertising, China, Business, Class (philosophy), False advertising, Advertising campaign, Law, Political science

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