The Impact of Aviation Safety on the Consumer's Choice of Airline in the Air Transport Market of Korea

This study will be regarded significant in terms that empirical analysis was used to prove Aviation Safety, a variable which had not been regarded as a airline choice factor within Korea air transport market so far, has an effect on the consumers' airline preference change and choice after recent frequent accidents. On releasing this paper. I wish, it can be another opportunity for Korean two national flag airlines to reappraise and reinforce the significance of aviation and set forth immediate vigorous efforts to support the government's safety improvement countermeasures The study was performed to provide data and information for this.