2006Keizai keizaiRequires access

Disscuse the enterprise competitive ability——based on the angle of enterprise culture

HU Yong-ge

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Abstract

In the increasingly intense market competition,enterprise's survival and development not only effected by the rigid competitive ability as technical strength,economical strength influence,but also restricted by enterprise's soft competitive ability——enterprise culture.It plays great influence for enterprise's management by its unique function and has become the core competitive ability.The logos of enterprise culture competitive ability should be designed from idea,system,and strategy consider.The foundation advancement should from inside to outside,from the short-term to long term,from microscopic to macroscopic,which proceeds in an orderly way.Then practical each kind of related plan,guarantee the cultural competition plays the substantive function.

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What this paper is about

In the increasingly intense market competition,enterprise's survival and development not only effected by the rigid competitive ability as technical strength,economical strength influence,but also restricted by enterprise's soft competitive ability——enterprise culture.It plays great influence for enterprise's management by its unique function and has become the core competitive ability.The logos of enterprise culture competitive ability should be designed from idea,system,and strategy consider.The foundation advancement should from inside to outside,from the short-term to long term,from microscopic to macroscopic,which proceeds in an orderly way.Then practical each kind of related plan,guarantee the cultural competition plays the substantive function.

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Available abstract

In the increasingly intense market competition,enterprise's survival and development not only effected by the rigid competitive ability as technical strength,economical strength influence,but also restricted by enterprise's soft competitive ability——enterprise culture.It plays great influence for enterprise's management by its unique function and has become the core competitive ability.The logos of enterprise culture competitive ability should be designed from idea,system,and strategy consider.The foundation advancement should from inside to outside,from the short-term to long term,from microscopic to macroscopic,which proceeds in an orderly way.Then practical each kind of related plan,guarantee the cultural competition plays the substantive function.

Key concepts: Competition (biology), Business, Function (biology), Plan (archaeology), Core (optical fiber), Enterprise planning system, Competitive advantage, Industrial organization

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