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2003•journal of physical educationOpen access

The opportunity and challenge: sports communication industry in China

Huang Yan-jun

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Abstract

After the foreign communication corporation coming into China, the Chinese sports communication industry will obtain the technology, talents and funds,then the traditional monopolization will be broken, and the sports resource will be developed. But the sports communication markets will be divided and the traditional sports resource will be lost. So that department of sports and communication must be work together as quickly as possible, to improve the competitive ability, and make ready for talent and technology in the future.

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What this paper is about

After the foreign communication corporation coming into China, the Chinese sports communication industry will obtain the technology, talents and funds,then the traditional monopolization will be broken, and the sports resource will be developed. But the sports communication markets will be divided and the traditional sports resource will be lost. So that department of sports and communication must be work together as quickly as possible, to improve the competitive ability, and make ready for talent and technology in the future.

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Available abstract

After the foreign communication corporation coming into China, the Chinese sports communication industry will obtain the technology, talents and funds,then the traditional monopolization will be broken, and the sports resource will be developed. But the sports communication markets will be divided and the traditional sports resource will be lost. So that department of sports and communication must be work together as quickly as possible, to improve the competitive ability, and make ready for talent and technology in the future.

Key concepts: Monopolization, China, Corporation, Business, Resource (disambiguation), Work (physics), Sport communication, Marketing

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