Chinese-English Translation of Publicity Materials from the Perspective of Relevance Theory

The rapid development of Chinese-English translation of publicity materials needs the guidance of a proper theory.Chinese-English translation of publicity materials attaches great importance to taking common foreigners who have limited knowledge about China as its target readers,which comes to an agreement with the relevance theory in terms of translation.The latter incorporates the target reader into the whole translation process.Using the relevance theory,this paper analyzes examples of publicity materials from the three perspectives of respecting foreign readers' language and expression habits,translating interpretively when culture difference exists and omitting redundancy.The results demonstrate that the relevance theory has a strong explanation force to Chinese-English translation of publicity materials,as well as providing theoretical instruction for enhancing its quality.As far as the examples herein are concerned,the analysis suggests that translators should strengthen their awareness and relevant training in terms of interpretive translation.