Improve Hotel Management by “Green Management”
Lihua Zhang
Abstract
Lihua Zhang
Abstract
The author maintains that green management is the requirement of hotel sustainable development and the participation into international competition.And it is a new pattern of management to realize the balance between economic returns and environmental effects.The introduction of green management has greatly promoted the sustainable development of hospitality industry in China.Nevertheless,many reasons lead to the superficial understanding of green management.The author points out that,to effectively implement green management,we should first,foster the idea of green management;second,introduce more green product;third,carry out green marketing;and fourth,create green management environment.
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The author maintains that green management is the requirement of hotel sustainable development and the participation into international competition.And it is a new pattern of management to realize the balance between economic returns and environmental effects.The introduction of green management has greatly promoted the sustainable development of hospitality industry in China.Nevertheless,many reasons lead to the superficial understanding of green management.The author points out that,to effectively implement green management,we should first,foster the idea of green management;second,introduce more green product;third,carry out green marketing;and fourth,create green management environment.
Key concepts: Business, Green marketing, Sustainable development, Green development, Competition (biology), Carry (investment), Hospitality industry, Marketing