2003•Commercial ResearchRequires access

Green Management: The New Subject of Hotel Management

Yan Yan-l

Abstract

With the invigoration of the world green consumption market as an industry of natural environmental protection, hotel management calls in for the implementation of green management. The concept of sustainable development should be integrated into the whole process and every link of hotel management. The implementation of green hotel management mainly relys on build up green idea, adopting green techniques and carrying out green marketing etc.

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Key concepts: Business, Green marketing, Green consumption, Sustainable development, Hotel management, Marketing, Process (computing), Consumption (sociology)