Adjustment of marketing strategy in retail after China's entry into WTO

There are not only opportunities but also challenges in retail industry in China after entering the WTO.To seize the opportunity and accept the challenge,we should analyses the present situation of the retail development comprehensively and grasp its pulse.Facing the foreign retail magnates' intensive assault,the author believes that what the domestic retail industry should do is to face the competition bravely,adjust the marketing strategy as soon as possible and go all out to improve the competition power of the enterprise.The main problems that must be noticed in the adjustment are:developing a brand new retail industry,adopting modern managements, creating comfortable purchasing circumstances and so on.This article first analyses the present situation and displays some shortcomings of the retail industry such as the loose macro-control,superficial marketing analysis etc,then points out four conflicts in the retail field and finally comes to the concrete adjustments.