2010Journal of Hunan University of CommerceRequires access

Research on the Problem and Solution of Small-and Medium-sized Corporate Culture Construction

Cheng‐Xiang Wang

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Abstract

In the globalization,improving corporate competitiveness becomes the fundamental means for corporate survival and sustainable growth.Corporate culture,the core competitive force for the development of an enterprise should be constructed immediately in small-and medium-sized enterprises in that at present,small and mid-sized enterprises haven’t paid due attention to the establishment of business culture,which influence their participation in business collaboration or competition in the new economic era.Under this background,in this thesis,corporate culture of small-and medium-sized enterprises is the highlight.The paper analyzes the concept and content as well as the problem of corporate culture and puts forward the measures in the construction.

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In the globalization,improving corporate competitiveness becomes the fundamental means for corporate survival and sustainable growth.Corporate culture,the core competitive force for the development of an enterprise should be constructed immediately in small-and medium-sized enterprises in that at present,small and mid-sized enterprises haven’t paid due attention to the establishment of business culture,which influence their participation in business collaboration or competition in the new economic era.Under this background,in this thesis,corporate culture of small-and medium-sized enterprises is the highlight.The paper analyzes the concept and content as well as the problem of corporate culture and puts forward the measures in the construction.

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Available abstract

In the globalization,improving corporate competitiveness becomes the fundamental means for corporate survival and sustainable growth.Corporate culture,the core competitive force for the development of an enterprise should be constructed immediately in small-and medium-sized enterprises in that at present,small and mid-sized enterprises haven’t paid due attention to the establishment of business culture,which influence their participation in business collaboration or competition in the new economic era.Under this background,in this thesis,corporate culture of small-and medium-sized enterprises is the highlight.The paper analyzes the concept and content as well as the problem of corporate culture and puts forward the measures in the construction.

Key concepts: Organizational culture, Competition (biology), Business, Globalization, Industrial organization, Small and medium-sized enterprises, Core (optical fiber), Market economy

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