On Development Strategy of Ethnic Cultural Tourism Resources in Western Hunnan

Based on analysis of status quo of national culture tourist resources in western Hunan, this paper analyzes foundation and condition of national culture tourist resources development in western Hunan, proposed that we should take western Hunan national culture traveling construction pattern, the union marketingdevelopment pattern, Zhangjiajie as main item, Jishou as center, Huaihua as sub-center, discusses strategy and countermeasure for national culture tourist resources development in western Hunan, and thinks strategically about its development.