2003•He'nan shehui kexueRequires access

On knowledge marketing

Li Fang

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Abstract

With the coining of the age of knowledge economy,the circumstance of marketing has changed.The market's internationlization,commercializing of knowledge and invisible market competition have changed traditional marketing methods to knowledge marketing as the main forms of learing marketing,network marketing,green marketing,service marketing,brand marketing,cooperate marketing and so on.Knowledge marketing is a process that takes creation knowledge as prerequisite condition,takes the knowledge in products as marketing point,creates demand with knowledge,then makes knowledge products received by society and realizes organizational strategy target.

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What this paper is about

With the coining of the age of knowledge economy,the circumstance of marketing has changed.The market's internationlization,commercializing of knowledge and invisible market competition have changed traditional marketing methods to knowledge marketing as the main forms of learing marketing,network marketing,green marketing,service marketing,brand marketing,cooperate marketing and so on.Knowledge marketing is a process that takes creation knowledge as prerequisite condition,takes the knowledge in products as marketing point,creates demand with knowledge,then makes knowledge products received by society and realizes organizational strategy target.

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Available abstract

With the coining of the age of knowledge economy,the circumstance of marketing has changed.The market's internationlization,commercializing of knowledge and invisible market competition have changed traditional marketing methods to knowledge marketing as the main forms of learing marketing,network marketing,green marketing,service marketing,brand marketing,cooperate marketing and so on.Knowledge marketing is a process that takes creation knowledge as prerequisite condition,takes the knowledge in products as marketing point,creates demand with knowledge,then makes knowledge products received by society and realizes organizational strategy target.

Key concepts: Digital marketing, Marketing management, Marketing, Marketing research, Business, Marketing strategy, Return on marketing investment, Marketing science

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