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Marketing Knowledge Management: Managing Knowledge in Market Oriented Companies

Gabriele Troilo

Open publisher page 13 citations

Abstract

Introduction 1. Market Orientation and Organizational Knowledge 2. Organizational Knowledge and Marketing Knowledge 3. Marketing Knowledge: A Model for Management 4. The Emersion of Marketing Knowledge 5. The Generation of Marketing Knowledge 6. The Sharing and Use of Marketing Knowledge 7. Conclusion - A Marketing Knowledge Management Strategy and New Roles for the Marketing Function Bibliography Index.

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What this paper is about

Introduction 1. Market Orientation and Organizational Knowledge 2. Organizational Knowledge and Marketing Knowledge 3. Marketing Knowledge: A Model for Management 4. The Emersion of Marketing Knowledge 5. The Generation of Marketing Knowledge 6. The Sharing and Use of Marketing Knowledge 7. Conclusion - A Marketing Knowledge Management Strategy and New Roles for the Marketing Function Bibliography Index.

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OpenAlex reports 13 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Introduction 1. Market Orientation and Organizational Knowledge 2. Organizational Knowledge and Marketing Knowledge 3. Marketing Knowledge: A Model for Management 4. The Emersion of Marketing Knowledge 5. The Generation of Marketing Knowledge 6. The Sharing and Use of Marketing Knowledge 7. Conclusion - A Marketing Knowledge Management Strategy and New Roles for the Marketing Function Bibliography Index.

Key concepts: Business, Marketing management, Marketing research, Knowledge management, Marketing, Marketing strategy, Knowledge sharing, Organizational learning

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