The Motives and the Classification of the Strategic Alliance of Colleges and Universities and Its Problems
Yuan Wen-bang
Abstract
Yuan Wen-bang
Abstract
Strategic alliance of universities is an important way to achieve their resource-sharing and advantage-complementing goals.From different perspectives,the alliance can be divided into different types,which perform different functions of the alliance.Considering Chinese universities' lack of experience in forming alliance and the problems with the alliance such as compulsory alliance and weak enforcement of contracts,the present article suggests that alliance should be formed on a voluntary basis and in a gradually deepening manner,and mechanisms should be established to supervise the enforcement of contracts,to mete out rewards and punishments and to evaluate the choice of alliance members.
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Strategic alliance of universities is an important way to achieve their resource-sharing and advantage-complementing goals.From different perspectives,the alliance can be divided into different types,which perform different functions of the alliance.Considering Chinese universities' lack of experience in forming alliance and the problems with the alliance such as compulsory alliance and weak enforcement of contracts,the present article suggests that alliance should be formed on a voluntary basis and in a gradually deepening manner,and mechanisms should be established to supervise the enforcement of contracts,to mete out rewards and punishments and to evaluate the choice of alliance members.
Key concepts: Alliance, Strategic alliance, Business, Enforcement, Resource (disambiguation), Industrial organization, Public relations, Marketing