Factors Affecting the Audience Demand Management of Chinese Professional Basketball League

In the perspective of professional basketball club,in order to better meet the needs of audience and ensure the healthy operation of Chinese professional basketball league,this paper introduced supply chain management theory to analyze the factors which influence audience's need in Chinese professional basketball league by the methods of literature review and on-the-spot investigation. Conclusions: Factors affecting audience demand in Chinese professional basketball league include political factor,economic factor,social and cultural factor,policy and regulation factor,environmental factor,competitor factor,club factor,as well as the time factor. It is a comprehensive multi-factor body. Suggestions: A big market,big industry,big spendingconcept should be established; China professional basketball professional,institutional and legal construction should be strengthened; fast and agile information service platform should be built; practical marketing strategy should be established; the league and professional basketball club's image should be improved. The value of this research is to provide a reference for the long-term development of China professional basketball club and the Chinese professional basketball league.