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2015•Unpublished venueRequires access

A discussion of competitive sports' social value under the strategic background of national fitness——A tentative study of the public value of competitive sports

Longyi Shao

Open publisher page 1 citations

Abstract

The year 2014 is very important for China's sports,in which a number of policies were adjusted and the national fitness strategy pushed the sports reform to a new high. Under the new historical context,rational thinking is used to find the new social value of competitive sport expressed in the strategic adjustment. Along with the social progress,the competitive sports have produced derivative value and alienation value. The public value of competitive sports in this study is the innovation. This study by using the literature material and logic analysis method tentatively explored the public value of competitive sports,including its characteristics and connotation and structure on the basis of the clear definition of the competitive sports framework. It makes theoretical analysis and innovation for the analysis of the social value of competitive sports.

About this research paper

What this paper is about

The year 2014 is very important for China's sports,in which a number of policies were adjusted and the national fitness strategy pushed the sports reform to a new high. Under the new historical context,rational thinking is used to find the new social value of competitive sport expressed in the strategic adjustment. Along with the social progress,the competitive sports have produced derivative value and alienation value. The public value of competitive sports in this study is the innovation. This study by using the literature material and logic analysis method tentatively explored the public value of competitive sports,including its characteristics and connotation and structure on the basis of the clear definition of the competitive sports framework. It makes theoretical analysis and innovation for the analysis of the social value of competitive sports.

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Available abstract

The year 2014 is very important for China's sports,in which a number of policies were adjusted and the national fitness strategy pushed the sports reform to a new high. Under the new historical context,rational thinking is used to find the new social value of competitive sport expressed in the strategic adjustment. Along with the social progress,the competitive sports have produced derivative value and alienation value. The public value of competitive sports in this study is the innovation. This study by using the literature material and logic analysis method tentatively explored the public value of competitive sports,including its characteristics and connotation and structure on the basis of the clear definition of the competitive sports framework. It makes theoretical analysis and innovation for the analysis of the social value of competitive sports.

Key concepts: Value (mathematics), Connotation, Competitive advantage, Competitive sport, Context (archaeology), Marketing, Social value orientations, Sport management

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