Research on the Development Strategy of Resource and Market of Common Type of County Tourism——Take Kaijiang County in Sichuan Province as an Example

Tourism resources and tourist market are the two key elements for the development of regional tourism.For the resource and market are relatively common county,too high position of the tourism industry and excessive ignored contribution of tourism is not desirable.In this paper,after doing system analysis about national tourism and related research results,combined with the case of strategic positioning in Kaijiang County,we discussed the development strategy of county tourism preliminarily from three layers as follows:industry convergence,construction of scenic spot and tourism image guidance.