Analysis of Guangxi County Tourism Competitiveness Based on Big Data Platform

Tourism industry is one of the pillars of Guangxi county economy. The strength of tourism competitiveness affects the development of county economy. Relying on the big data analysis platform of Guangxi county tourism economy, obtain the main data of tourism industry development, use the k-means clustering algorithm, cluster analysis of 58 “double-creation” [1]counties (districts and cities) in Guangxi in 2019 from five aspects: tourism market power, tourism factor power, tourism development power, tourism reputation and tourism service power, according to the strength of tourism competitiveness, 58 “double creation” counties are divided into 3 categories. The results of the research show that there is a large gap in county tourism competitiveness in Guangxi, and the problem of uneven development of the tourism industry is significant.