Research on Retail Internationalization:Frontier Analysis and Prospects

In recent years,with the increasing acceleration of global expansion of transnational retailers,research regarding retail internationalization having interest in academic circles.The research of entry motivation and the analysis of strategy types,such aswhytransnational retailers enter the overseas market,andwhat kind ofbusiness strategies they take after entering the local market,has been the major focus of existing research.Furthermore,in the process deepening the research in this area,the definition of retail internationalization behaviors and discussions on standardization and adaptation of strategic relationships constitute a new research topic.Future research can further improve and deepen the understanding of retail internationalization from a multi-dimensional perspective.