Bing Liu
Abstract
Internationalization has become an increasingly important trend in the modern retail industry.This paper studies some successful cases of retailer internationalization and suggests Chinese retailer internationalization from the perspectives of objective market,storing style,entering style,managing scale and strategies.
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Internationalization has become an increasingly important trend in the modern retail industry.This paper studies some successful cases of retailer internationalization and suggests Chinese retailer internationalization from the perspectives of objective market,storing style,entering style,managing scale and strategies.
Key concepts: Internationalization, Business, Retail industry, Scale (ratio), Industrial organization, Style (visual arts), Marketing, Commerce