Overall Marketing Mix:Integration and Customization of Marketing Mix

Following the marketing mix theory of 4P,new marketing mix theories such as 6P,7P,11P,4C,3R,4R,4V,4S,and 4E appeared.These new theories are expected to expand and improve 4P,or attempt to subvert and replace it.In practice,all these theories are not only inseparable from 4P,but also less practical.To integrate various marketing mixes and enhance their operations,the paper explicates the relationship between the various marketing mixes,proposes the concept of an overall marketing mix,establishes a corresponding foundation model,and provides a practical approach to overall marketing mix.