A Study on Outbound Tourism Ethics of Chinese Citizens and "Soft Power" Upgrade

A country's plays a decisive role in boosting its international influence and image.Upgrading national soft power has become the real issue we have to face during the great regenerative journey of Chinese nation.In recent years,Chinese outbound travel has become a hot phenomenon.However,the uncivil behaviors of our outbound tourists have become the bottleneck to hamper national soft power upgrade.The paper,based on the analysis of related literature,discusses the relationship between outbound tourists' civil behaviors and upgrade of China's soft power through constructing a theory model.Countermeasures to upgrade soft power are then put forward.