The Analysis and Efficiency Measurement of Chinese Provincial Cultural Industry
Sun Li-hu
Abstract
Sun Li-hu
Abstract
Based on the essential connotation of cultural industry efficiency,in this paper,we established a simple and feasible indicators system,and measured the efficiency of China's cultural industry situation from 2006 to2012 by using data envelopment analysis. The results show that the overall efficiency level of our country cultural industry is low at this stage,so there is a huge space for development; and due to our failure to fully explore the northeast and west rich cultural resource potential and translate them into the cultural industry competitiveness,the gap among eastern,central,west and northeast area is big. In this regard,we should cherish strategy opportunity of cultural industry development,enhance the overall efficiency of the provincial culture industry; promote balanced development of provincial cultural industry,increase the efficiency of regional cultural industry; optimize the development policy of culture industry,encourage the development of private cultural industry; make full use of resources of universities and research institutes,cultivate high quality talent team of cultural industry.
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Based on the essential connotation of cultural industry efficiency,in this paper,we established a simple and feasible indicators system,and measured the efficiency of China's cultural industry situation from 2006 to2012 by using data envelopment analysis. The results show that the overall efficiency level of our country cultural industry is low at this stage,so there is a huge space for development; and due to our failure to fully explore the northeast and west rich cultural resource potential and translate them into the cultural industry competitiveness,the gap among eastern,central,west and northeast area is big. In this regard,we should cherish strategy opportunity of cultural industry development,enhance the overall efficiency of the provincial culture industry; promote balanced development of provincial cultural industry,increase the efficiency of regional cultural industry; optimize the development policy of culture industry,encourage the development of private cultural industry; make full use of resources of universities and research institutes,cultivate high quality talent team of cultural industry.
Key concepts: Cultural industry, Connotation, Data envelopment analysis, China, Culture industry, Business, Resource (disambiguation), Marketing