The Evaluation and Analysis on the Cultural Industry Competitiveness of Zhangzhou

With the coming of knowledge economy,cultural industry,known as smokeless or sunrise industry,has become one of the world ’s fastest-growing industries.The development of cultural industry in Zhangzhou,though still in a relatively low level due to its late beginning,has been developing steadily.It is in the upstream level compared with that in the other cities in Fujian Province.However,the investment of cultural industry is not very sufficient,the consumption level not satisfactory enough,while the culture industry talents level is the weakest of all.We should enhance Zhangzhou’s cultural industry competitiveness from two aspects: one is to stimulate cultural consumption and improve cultural needs;the other is to improve the supporting policies and perfect the cultural security system.