2006Journal of Nantong UniversityRequires access

On the Dissemination of Art and Mainstream Culture

Ying Gao

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Abstract

Popular culture has close ties with the development of market economy. Through wide-spreading modern media, popular culture is mass-produced by various business pursuits and extensively influences people's life. The art-disseminating content of popular culture makes art works much easier to enter people's life and greatly facilitate the process of culture's popularity. While its fixed models and perceptual inclination are displaying more and more the game characteristics of entertainment culture, popular culture has gradually occupied the living space of the mainstream culture and the essence culture. Therefore, the art works of popular culture should be normalized and guided toward the direction of advanced culture and become the good complement of mainstream culture.

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What this paper is about

Popular culture has close ties with the development of market economy. Through wide-spreading modern media, popular culture is mass-produced by various business pursuits and extensively influences people's life. The art-disseminating content of popular culture makes art works much easier to enter people's life and greatly facilitate the process of culture's popularity. While its fixed models and perceptual inclination are displaying more and more the game characteristics of entertainment culture, popular culture has gradually occupied the living space of the mainstream culture and the essence culture. Therefore, the art works of popular culture should be normalized and guided toward the direction of advanced culture and become the good complement of mainstream culture.

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Available abstract

Popular culture has close ties with the development of market economy. Through wide-spreading modern media, popular culture is mass-produced by various business pursuits and extensively influences people's life. The art-disseminating content of popular culture makes art works much easier to enter people's life and greatly facilitate the process of culture's popularity. While its fixed models and perceptual inclination are displaying more and more the game characteristics of entertainment culture, popular culture has gradually occupied the living space of the mainstream culture and the essence culture. Therefore, the art works of popular culture should be normalized and guided toward the direction of advanced culture and become the good complement of mainstream culture.

Key concepts: Mainstream, Popular culture, Popularity, Entertainment, Mass culture, Dissemination, Sociology, Aesthetics

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