The Reflection on the Innovation and Cultural of Design in the Future

Chinese design is having a profound impact for the development of the world by carrying theMade in China,the design innovation is not just based on the practical needs of consumers for the homogenization of endless competition,it should be more in the development of the potential demand of consumers,only by this way,the design innovation can achieve the coordinated growth among the producers,consumers and the whole social welfare.The future of Chinese design should fully tap the traditional Chinese cultures ofthe harmony between the nature and man,and change the production in current exhaustive resources and the consumption models in order to lead forming a rational concept of the production and consumption for the realization of the coordination between human and social,and sustainable development.