SWOT Analysis and Strategy on the Development of Commercial and Cultural Tourism in Henan Province

Henan is rich in business history cultural resource,so it has a good foundation in the development of commercial culture tourism.With the deveopment of the tourism,more attention are paid by Henan provincial government.In order to better build a card of Henan commercial culture tourism business.This paper advocate we can find the strengths and weaknesses,opportunities and threats of commercial culture tourism in Henan province by utilizing SOWT statistical analysis,we clearly identify the advantages and disadvantages so that we can face challenges and treasure opportunities.Implementdtion of competitive strategy,brand strategy and innovation strategy will vigorously promote the development of commercial culture tourism in Henan province.