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THE SURVEY OF THE STUDY ON TOURIST DESTINATION IMAGE

C Guilin

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Abstract

The development of tourism is more and more rapid, so that more and more researchers consider tourist destination image is one of the key elements to attract tourists, and has very important meaning for both the marketing and the programming of tourist destination. The article reviews the course of the study on tourist destination image inside and outside nation, and analyzes the course and actuality of the study on tourist destination image from the define, the impact, and the design and transmitting about tourist destination image. And hope this paper can provide some use for reference for the study on tourist destination image.

About this research paper

What this paper is about

The development of tourism is more and more rapid, so that more and more researchers consider tourist destination image is one of the key elements to attract tourists, and has very important meaning for both the marketing and the programming of tourist destination. The article reviews the course of the study on tourist destination image inside and outside nation, and analyzes the course and actuality of the study on tourist destination image from the define, the impact, and the design and transmitting about tourist destination image. And hope this paper can provide some use for reference for the study on tourist destination image.

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Available abstract

The development of tourism is more and more rapid, so that more and more researchers consider tourist destination image is one of the key elements to attract tourists, and has very important meaning for both the marketing and the programming of tourist destination. The article reviews the course of the study on tourist destination image inside and outside nation, and analyzes the course and actuality of the study on tourist destination image from the define, the impact, and the design and transmitting about tourist destination image. And hope this paper can provide some use for reference for the study on tourist destination image.

Key concepts: Tourism, Destination image, Meaning (existential), Destination marketing, Key (lock), Advertising, Marketing, Image (mathematics)

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