Guohua Liu
Abstract
The measurements of tourist destination image are an important aspect of current tourism research,and different methods are applied for different research purposes.Based on the concept analysis of tourist destination image and integrated foreign research literatures,the article did a review of the overseas measurements of tourist destination image.
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The measurements of tourist destination image are an important aspect of current tourism research,and different methods are applied for different research purposes.Based on the concept analysis of tourist destination image and integrated foreign research literatures,the article did a review of the overseas measurements of tourist destination image.
Key concepts: Tourism, Destination image, Image (mathematics), Business, Advertising, Marketing, Regional science, Geography