On design of logos in Chinese characters

As one of the elements used to design logos,Chinese characters are not paid enough attention to in modern design of logos.Therefore,this paper suggests that the design of logos in China should develop the humane spirits of Chinese civilization,make full use of the advantages of Chinese national arts,and blend the national traditions well with times' spirits by inheriting the wisdom from ancestors.The design of logs with Chinese characters as signs has strong artistic expressive force and visual appealing.In designing logos,Chinese characters can play an important role.In recent years,more and more Chinese characters are used in logo designs.As the crystallization of the Chinese people's wisdom,Chinese characters have a variety of artistic features.With the development of time,Chinese characters will play more and more important roles in logo designs with their unique features.