The Figure in the Script Design of Chinese Character Means

Chinese characters have been a significant element in the modern commercial designing in China. As one of the three oldest characters kept alive, Chinese characters have deep historical and cultural traits. They are the imaginative and recapitulative signals with artistry. Among the extensive designing applications, Chinese characters are prevailing in various forms, and become the core element to convey the vision effect. Therefore, the systematic research of Chinese characters' distinctiveness in culture and artistry, and the standardization of applications of them in designing according to the designing theory of Chinese characters in order to find a way to integrate organically modern designing concept and Chinese traditional culture, have profound influence on the designing and practice of Chinese characters zone and even the development of the world's designing art.