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2008•Journal of Xiangnan UniversityRequires access

Elastic Theory and Marketing

Kuan Ai-min

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Abstract

Guided by such theories as price elasticity,income elasticity of demand and cross-demand elasticity,etc.the present thesis is intended to clarify the relationship between the sorting of objects and objects in our real life,to tentatively study the application of the income elasticity of demand in marketing and its significance in economic development.Only with a deeper and thorough understanding of the relationship between the elasticity of demand and the management of an enterprise and their scientific decision-making based on elasticity theory can the enterprise managers bring themselves considerable economic profits,making their enterprises more competitive.

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What this paper is about

Guided by such theories as price elasticity,income elasticity of demand and cross-demand elasticity,etc.the present thesis is intended to clarify the relationship between the sorting of objects and objects in our real life,to tentatively study the application of the income elasticity of demand in marketing and its significance in economic development.Only with a deeper and thorough understanding of the relationship between the elasticity of demand and the management of an enterprise and their scientific decision-making based on elasticity theory can the enterprise managers bring themselves considerable economic profits,making their enterprises more competitive.

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Available abstract

Guided by such theories as price elasticity,income elasticity of demand and cross-demand elasticity,etc.the present thesis is intended to clarify the relationship between the sorting of objects and objects in our real life,to tentatively study the application of the income elasticity of demand in marketing and its significance in economic development.Only with a deeper and thorough understanding of the relationship between the elasticity of demand and the management of an enterprise and their scientific decision-making based on elasticity theory can the enterprise managers bring themselves considerable economic profits,making their enterprises more competitive.

Key concepts: Elasticity (physics), Price elasticity of demand, Economics, Wealth elasticity of demand, Microeconomics, Price elasticity of supply, Cross elasticity of demand, Income elasticity of demand

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