2001•Unpublished venueRequires access

A Tentative Analysis of the Application of Demand Elasticity Theory to Marketing

Huang Chun-man

Abstract

Demand Elasticity Theory contains Price Elasticity, Cross Elasticity and Income Elasticity of Demand. To analyze how various factors affect the demand in marketing,the essay quotes the theory above and starts an systematic exposition with three main factors,such as product price,related product price and consumer income. Only accordance with such an analysis can the enterprise make proper marketing policies.

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Key concepts: Price elasticity of demand, Elasticity (physics), Wealth elasticity of demand, Economics, Price elasticity of supply, Income elasticity of demand, Cross elasticity of demand, Microeconomics